Founded in Hong Kong in 1988, Hongrita Holdings Ltd. (Hongrita) has grown into a global precision manufacturing group. With mold and precision plastic component facilities in Shenzhen, Zhongshan, and Malaysia, Hongrita now operates six factories and employs approximately 2,500 people worldwide. Hongrita’s core expertise spans multi-material, multi-cavity, and LSR precision molds, serving leading global brands across medical, consumer electronics, industrial, and automotive sectors.
Recently, we had the opportunity to speak with Mr. Felix Choi, CEO of Hongrita, to hear firsthand how this manufacturing leader approaches choice, evolution, and the future.
At Hongrita’s Zhongshan plant, more than 300 Zhafir all-electric injection molding machines operate reliably day and night. Hongrita sets uncompromising standards: micron-level precision must remain consistent over time and across tens of millions of cycles.
In 2016, when the first second-generation Zhafir all-electric injection molding machine was introduced, the challenge was clear—not just to produce qualified parts, but to keep deviations within micron-level limits over millions of cycles. Zhafir met that challenge. Since then, Hongrita’s production lines have evolved in step with Zhafir’s technology, advancing together to the latest fifth-generation platform.
Today, all Zhafir machines at Hongrita continue to operate stably under high-load conditions, with machine stability underpinning consistently high production yield. This philosophy of iteration rather than replacement has formed the “growth rings” of Hongrita’s production lines, and stands as the first foundation supporting its global customer base.
In recent years, the partnership has reached a new milestone with the joint exploration of CUBE mold technology. “We’ve already received our first customer order,” Mr. Choi noted. From second-generation machines to breakthroughs in cube molding, the relationship has evolved from equipment supply into a collaborative R&D partnership, responding to new market demands and bringing advanced mold concepts into mass production.
Connecting machines into a production line is only the beginning. Hongrita began its digital and intelligent transformation early, guided by a clear goal: replace experience-based judgment with data-driven certainty.
“We need more accurate data for analysis, which is why we fully adopted all-electric machines,” said Mr. Choi. In an environment of intense competition on cost and efficiency, optimization must be rooted in real production data. The comprehensive adoption of Zhafir all-electric machines became the cornerstone. With advantages in energy efficiency and precision control, combined with open data interfaces, Zhafir enables every machine’s operating status, process parameters, and energy consumption to become transparent and traceable. As a result, machines are no longer just producing parts, but also producing insight.
This data-driven approach has also turned green intelligent manufacturing from a concept into action. With real-time data, Hongrita has carried out systematic energy-saving upgrades across water, electricity, gas, and HVAC systems, achieving both economic and environmental gains. Today, Hongrita has earned authoritative Industry 4.0 Maturity Level 2i certification, with Zhafir playing a critical role behind the scenes.
Nearly a decade and 300 Zhafir machines—more than scale, they reflect a journey of choice, trust, and shared progress. From equipment collaboration to technology development and digital transformation, Zhafir has grown alongside Hongrita in modern manufacturing.
Looking ahead, the partnership will continue to drive innovation and long-term value. This journey of precision manufacturing is still underway.