Founded in 2001, Ningbo Jinlong Electric Appliance Co., Ltd. (Jinlong) started with a focus on small household appliances and mold manufacturing. Over the years, the company has expanded into fields such as power tools and electronic components, accumulating extensive experience in mold design and manufacturing. Some of its molds have received both domestic and international awards. By 2025, Jinlong operates 68,000 square meters of manufacturing space with fixed assets of RMB 150 million, supporting stable and large-scale production.
Today, Jinlong’s workshop runs more than 300 injection molding machines from Haitian International with the blue “Haitian” and “Zhafir” logo. This represents 34 years of long-term trust. Through reliable equipment and responsive service, Haitian turned Jinlong’s initial “first machine” into a long-standing “only choice.”
In the early 1990s, the injection molding machine market was highly fragmented, and dependable equipment was hard to find. “We started working with Haitian in 1991, based on positive feedback from state-owned enterprises that had already adopted Haitian machines.”
For Jinlong, machine reliability was critical in its early stages. Any unexpected downtime could directly impact delivery commitments. The first Haitian injection molding machine proved highly stable, supported by a fast after-sales response that was uncommon in the industry at the time. This early experience laid the foundation for long-term confidence and the “only choice” that followed.
From the first machine to a workshop equipped with 300 Haitian machines, Jinlong’s logic has remained unchanged. “Haitian machines are stable and highly reliable,” Chairman Shen explained. While production challenges can arise from various operational factors, Haitian’s service has consistently stayed close to the production line. “For users, service is the most important factor.”
After comparing alternative brands, Jinlong found no equivalent match in terms of overall reliability and support. As a result, Jinlong has maintained a 100% Haitian-configured injection molding workshop for over thirty-four years.
As customer demands shifted toward high-end and digitalized manufacturing, Jinlong continued its “Only Choice” with Haitian. In the first half of 2025, the company purchased 38 fifth-generation Haitian injection molding machines. “Our customers are global industry leaders. These projects require full digital integration, end-to-end process monitoring, and backend traceability.” said Chairman Shen.
Haitian machines enable real-time data collection, full-process monitoring, and production traceability, meeting strict digital manufacturing requirements and strengthening Jinlong’s smart manufacturing capabilities.
At this stage, Haitian has evolved from an equipment supplier into a long-term technology partner.
As manufacturing transitions toward intelligent production, Jinlong’s “only choice” has expanded to integrated smart manufacturing solutions through Haitian Smart Solutions, combining centralized material handling and automation systems to ensure system compatibility and efficient operation.
Looking ahead, Jinlong’s direction is clear: “We will definitely continue to follow the trends.” Chairman Shen acknowledges that intelligent transformation is not achieved overnight and that “the road ahead will still be challenging.” However, by moving forward with a trusted partner, the company is confident in building a more digital, efficient, and future-ready factory.
Over the past decades, manufacturing in China has evolved from basic capacity building to quality competition and now intelligent upgrading. The collaboration between Haitian International and Jinlong is a microcosm of this broader transformation.
From the “first machine” to the “only choice” in these 34 years, the story is not defined by slogans, but by consistent performance, dependable service, and long-term collaboration, which forms a solid foundation for continued growth in the intelligent manufacturing era.