On November 19, Haitian Group and Haier Smart Home held a grand delivery ceremony at Haitian’s Ningbo headquarters for a jointly developed custom machine — marking another milestone in their 30-year partnership.
At the ceremony, senior leaders from both Haitian Group and Haier Smart Home were present, jointly witnessing this important moment of deep collaboration and industrial innovation.
Mr. Li Huagang, Chairman and President of Haier Smart Home, and Mr. Zhang Jianfeng, President of Haitian Plastics Machinery, jointly unveiled the custom machine, marking the official debut of this integrated achievement between the two leading brands.
Mr. Zhang Bin, Executive Vice President of Haitian Group, then presented a commemorative plaque to Mr. Li Yang, Vice President of Haier Smart Home and General Manager of the Global Procurement Platform, marking a solid milestone in the deepening partnership between the two companies.
The jointly developed custom machine delivered this time represents the core outcome of the two companies’ technical collaboration. It is designed to closely match Haier Smart Home’s real production needs — combining high efficiency and energy savings to support large-scale appliance manufacturing, while integrating intelligent functions that connect seamlessly with Haier’s digital production systems. It provides strong support for greener, smarter, and more advanced appliance manufacturing.
Looking back on the journey, the two companies have worked closely together in the home-appliance sector since 1995. In 2025, they signed a global strategic cooperation agreement, moving beyond traditional models toward a “co-creation and shared-success” ecosystem. This custom-machine delivery marks a pivotal leap — from single-product supply to end-to-end value co-creation.
Going forward, Haitian Group will continue to deepen its collaboration with Haier Smart Home, extending the “co-creation model” to more production scenarios and contributing to the high-quality development of the home appliance industry. Together, the two companies will continue writing a new chapter of “Haitian × Haier — Co-creating for the Long Term.”